Webflow Features Small Businesses Will Love

Webflow is great for small businesses looking to create a visually impressive online presence.

As a web designer, I love building strategic websites for businesses that intersect design, strategy, and functionality. For me, Webflow has been my favourite site builder for my own website, as well as client sites.

In this post, I write about some features that I think small businesses will love about Webflow. Read on to learn more!

Great Webflow Features for Small Businesses

Webflow is always improving and adding great tools, but here are some key things small businesses will love:

Design Flexibility

One thing I love about Webflow is its endless design opportunities. Webflow prides itself on its capabiliites to design, build, and deploy websites without touching code. Of course, for some very specific functionalities, you may still need to add in custom code, but many things, such as custom animations, layouts, and more can be done natively within Webflow.

For small businesses, that means they have the ability to create a website that can compete visually with companies that may have an entire design and marketing team dedicated to designing and managing their website.

CMS-Powered Content

Webflow's Content Management System (CMS) allows businesses to manage their content efficiently, which can be a game changer for small business owners. Webflow’s CMS empowers users to maintain their websites, and is especially ideal for businesses managing a wide range of content, including blog posts, product listings, testimonials, and more.

For example, when designing Webflow websites for clients, I leverage Webflow's CMS to create pages and CMS collection templates that can be easily managed by small business owners on their own.

Hosting and Security

If you're running your small business, you may want to pick a service provider that provides website design, management and hosting rolled into one. One great thing about Webflow is that it provides hosting as part of its service, ensuring that websites are fast, secure, and reliable. It also includes SSL certificates for added security. This helps small businesses to manage their website and hosting all within Webflow to keep things easy to manage.

SEO (Search Engine Optimization) Tools

For any business, increasing visiblity online is important, and one of the best ways to ensure long term visibiliy and growth online is through SEO. A great thing about Webflow is its built-in tools to optimize websites for search engines, such as customizable meta tags, XML sitemaps, and clean HTML/CSS that helps with search engine rankings.

E-commerce Functionalities

‍For small businesses looking to sell products online, Webflow offers e-commerce capabilities. It includes features such as product listings, shopping carts, and secure checkout processes. Although Webflow might not be known for e-commerce, Webflow is great for small online stores that want to create a custom shopping experience for visitors.

If you're a small business, Webflow could be a gamechanger for your business.

If you're a small business that wants to wow with your online presence, I wholeheartedly recommend Webflow. With its design flexibility, SEO tools, hosting and security, and CMS-powered content, Webflow is a great fit for small businesses.

If you need help with creating a strategic and visually appealing website for your business. get in touch with me about your Webflow project.