How to Create a Blog on Webflow

For businesses, a blog is a great way to showcase your knowledge, expertise, and provide insights that can help clients and customers.

If you're wondering about how to set up your blog on Webflow, continue reading for details.

Starting Your Webflow Blog

Note: These steps assume that you've already created a Webflow account, and have purchased the CMS plan. You'll need to sign up for this to start using Webflow's powerful CMS to run your blog.

Step 1: Set up a collection

First things first - you'll need to set up a collection. Webflow uses Collections to manage dynamic content like blog posts.

With Webflow, you can create any kind of collection you want, and include any kind of information you'd like for blog posts. If you're not sure where to begin, you can start by choosing a collection template. For example, Webflow offers collection templates for blog posts, which can be a good place to start.

Step 2: Create a layout for your blog pages

In Webflow, every collection you make automatically creates a collection page:

You can design your blog post page however you'd like. You can start off with a blog template from Webflow, but I personally love designing from scratch to get the look and functionality you'd like to achieve. It takes work to set up, but it's highly recommended.

As for content, here are a few tips on what you might want to include:

• Navigation to different blog posts to promote further reading
• Clear, intuitive navigation to all other pages
• Affiliate link disclosure (if you're promoting products)

Once you've set up your blog post template's design, make sure to bind the content so it will autopopulate with your blog post's content.

Step 3: Add Your Blog Post

Once you've set up the templated page for your blog post, you can create your first post to see how it will populate. Personally, I like to double check each blog post in my staging site before publishing.

Make sure everything looks great before you publish it to your live site.

Step 4: Publish!

Once you're happy with how your blog looks, publish and launch your blog post. That's it!

Tips for blogging with Webflow

If you're starting your blog on Webflow, here are some tips from a Webflow designer who's managing their own blog with Webflow:

Customize Your Blog Post Page  

One great thing about blogging with Webflow is that you can design your blog post page anyway you like. When designing your blog post template, design a layout that is uniquely yours and that you can maintain regularly. Customizing your blog post page is sure to leave a lasting impression with website visitors.

Provide Value

If you're starting a blog, remember why you're starting one. Your blog should provide value for website visitors in some way. Whether it's a blog post about the behind-the-scenes of your business, or providing company news, make sure that the content you create is helpful and informative.

Blog Regularly

If you're starting a blog on Webflow, make sure you stay consistent. The more consistent you are with your blog, the more value you can provide for website visitors.

Make Your Content SEO Friendly

One of the benefits of blogging is its impact on your SEO and improving visibility on search engines. Make sure to optimize your blog posts for SEO, ensuring all headings, content, and images are optimized for not just your audience, but for search engines.

Bloggging With Webflow

Whether you're an in-house marketing team or managing your business blog on your own, Webflow's CMS is a powerful tool for blogging. If you need help with setting up your business blog on Webflow, get in touch about your project.