Benefits of SEO for small businesses

SEO is important for small businesses looking to increase their visibility online and attract potential clients and customers. In this post, I write about a few benefits of investing in SEO for your small business.

Build brand awareness

Your website shouldn't just look great—it should drive visits to your website and build brand awareness! With a good SEO strategy, you can rank high for keywords related to your business. This can help increase visibility and build brand awareness.

Increase website traffic

If you're not getting any website visitors from search engines, it's worth investing in SEO. With SEO, you can start to rank higher in organic search results and for local search, helping your website increase traffic. This increased, relevant traffic over time can lead to sales and conversions.

Reach potential customers

49% of consumers research a specific product or service they're interested in on Google before making a purchase online or in-person (Semrush).  By focusing on SEO, your business can be found easily by those interested in your products or services. With SEO, your business will become top of mind for customers looking for your products or services.

Cost effective, long term strategy

Did you know that one of the most expensive Google Ads keyword in 2023 cost over $200 per click? (Semrush) These costs can rack up quickly for your business, and increase unnecessary costs for your business. In addition, once you stop ads, your website visits will also plummet, making this a short term strategy that may prove costly. Compared to PPC and paid advertising, organic traffic and clicks from SEO efforts is free, making it a cost-efficient and proven long-term strategy for your business.

Increase Credibility and Trust

By ranking higher on search results pages, your business can increase credibility and trust. Through content writing and SEO, you can not only help customers, but showcase your expertise online. This helps you become a trusted resource in your niche, improving trust with visitors.

Insights and Analytics

Using SEO analytics tools like Google Analytics and Google Search Console can help you gain insights into your audience. With SEO, you can discover an untapped audience that might be excited to learn more about your business.

Make your website a marketing machine!

Interested in SEO? I'm a web designer and SEO specialist with a background in marketing working with small businesses to help them succeed online. If you want to learn more, get in touch about your SEO project.