How to Build Anticipation & Excitement for A New Website Launch

I love the anticipation of revealing a brand new website to the world. However, simply launching a website shouldn't be the end goal. The hard work doesn't end there!

Ultimately, your website is there to help you drive traffic to your site and increase interest and awareness in your product and services. Working on a website launch provides a lot of opportunity for you as a business to not only get a beautiful website, but promote the launch to generate interest in your brand and the launch.

With that being said, what should businesses do leading up to the website launch?

Here are some ways your business can announce your website launch in style:

Build anticipation

Leading up to your new site launch, you can build anticipation for the launch of your website by letting clients and customers know that a new website is coming.

You can accomplish this by setting up a 'Coming Soon' page with a newsletter sign-up to notify people when your site launches, or by spreading the word about the upcoming website through word of mouth.

Provide sneak peeks

A great way to generate interest is to provide sneaks peeks into the finished design pre launch. However, make sure to only provide a small sneak peek into the design, so your customers and clients are excited for the launch day.

For example, you can create social media posts before your launch, showing tiny snippets of the upcoming website. This is sure to keep people on their toes. If you're unsure about what elements you'd like to showcase, you can ask your designer for tips as well, as they may have some great ideas for you.

Send an announcement email

If you have a mailing list, you can provide a heads up that a website redesign is in the works to get your customers excited for the reveal.

Once the website is launched, you can also send out an announcement in your newsletter as well. As an appreciation for your existing customers, you can also send out promotions just for them to celebrate the launch of the new site. This can be something like a 10% off coupon for an e-commerce store, or a giveaway related to your business.

Spread the word

Share the news on social media platforms, and promote your new site through word of mouth, email newsletters, and everything in between. Spreading the word about your website is a great way to generate a lot of buzz and website traffic.

Blog about it!

If you've had a great experience with your website design, you can blog about your experience or do a joint post with your designer. Designers love writing case studies for their website, and I'm no different! Writing a blog post about the redesign process and launch is a great way for you and your designer to cross-promote each others' services.

Whatever you do, promote your site

Your new website launch takes a lot of time and dedication. You don’t want all that effort to end with little to no traffic on your site!

By starting your website promotion strategy early, you can create anticipation and excitement for your site launch. By implementing some of these strategies, you can ensure that your site will become a meaningful online presence for your business that drives sales and leads for months and years to come.

Need A Website That Wows?

If you're looking to create a lasting impression for your business, I create timeless, strategic websites built with Webflow. Work with me to launch a site you'll be happy to show off to the world!